|Date Posted||March 14, 2019|
Social Services & Nonprofit
|Street Address||Nairobi Branch|
Consultancy for Re-designing of Fairtrade-Africa Website
Org. Fairtrade Africa
Closing date: 27 Mar 2019
Terms of reference for the Re-designing of Fairtrade-Africa Website
Fairtrade Africa (FTA) is the umbrella network organization representing Fairtrade certified
producers and workers in Africa. It has four (4) regional networks – Eastern Africa; Southern Africa;
West Africa; and Middle East and North Africa. Established in 2005, FTA aims to effectively represent
producers and workers within the International Fairtrade System and provide services to them that
contribute to the improvement of their livelihoods. Our vision is a world in which all producers can
enjoy secure and sustainable livelihoods, fulfil their potential and decide on their future. To realize
this ambition the organization recognizes the importance of a vibrant, navigable and engaging
website that not only strengthens and promotes our brand identity but also aids our optimal service
Objectives of the Assignment
Fairtrade Africa expects the re-designed website to include wide-ranging features, including:
A comprehensive content management system to support a variety of users ranging from
administrators to guests; allowing the administrator to create user roles while allowing the
setting up of access rights ranging from management of the entire website to a specific
page or section within it.
Members section where our producers can login and update their farm/organization details.
Providing for flexibility to modify the design as appropriate in order to accommodate new or
additional pages as necessary. This includes allowing changing the interface templates as and
Compatibility with various browsers including IE, Mozilla Firefox, Chrome, Safari, Opera etc.
while ensuring right screen resolutions.
Incorporation of necessary security features against hacking and defacement while ensuring
that all logins operate on secure protocols additionally providing support features for
website security audits.
Providing a backup solution for both files and database to ensure business continuity as well
as data recovery planning.
Providing for Search Engine Optimization and ability to work well with search engines.
Optimal compatibility with social media tools including twitter, Facebook, You tube etc.
Administrator training manual and guidelines on the various website functionalities.
Content management training for administrators.
It is expected that the assignment will be concluded in not more than 40 working days from the date of signing the contract.
Conducting website needs assessment both at all levels of the organization.
Re-designing of the website with emphasis on simplified layout, look and feel, usability,
Setting up a user-friendly blogging system which can support with publications and
newsletters and subscriptions where necessary.
Ensuring the website is compatible with all popular browsers and has ability to run on hand
held mobile devices.
Ensuring the website provides clear communication, brand consistency and aesthetic appeal;
providing exceptional usability and easy navigability.
Developing a system administration and user manual to document how the
website/Content Management System works and providing reference material to internal
system administrator and content managers.
Integration of back-end Services to ensure connection and integration to external services:
staff mails, member service portal for our partners, other sites and social media pages.
and database design.
Solid understanding of the concepts of user experience, user interface design principles and
Eye for aesthetic designs and attention to details are essential.
Ability to understand users' needs and to customize services and products accordingly.
All the resultant products of this assignment shall remain the property of Fairtrade Africa and shall
be treated as confidential by the consultant(s) during and after the engagement with the